Convergence Culture

Convergence culture is the flow of information from cross platforms and mediums that help initiate discussion on popular culture, entertainment, etc. Convergence culture is where people come together to discuss topics of interest in virtual communities, share ideas and have debates on things they like about certain topics on shows, movies, comics, games, etc. This form of discussion allows people to express themselves amongst people that share similar interests as they do, even if they live half way around the world. Jenkins believes that convergence culture is a positive form of expressionism that allows people to dig deeper into pop culture and keeps people interested in media programs as well as certain advertisements.
Creative engagement is the ability of users to create content,  to participate in open discussion without centralized control over the discourse. This is a key component to convergence culture because unlike most of society governed by rules and stipulations, it's unregulated, uncensored, which inspires people to communicate to others, and those others to listen to what they're communicating. It's the part of society that doesn't label us for expressing who we are, or critique us for being different. That notion is the heart of creative engagement.

Online Consumer Behavior

1. Netflix could be considered a Longtail because it features a lot of the top feature films that you can get at any store at the same time they offer a long list of independent films and homemade films which seems to go on and on like a Longtail. It also has many different genre's with dozens' of films in each category which relates to tailoring personal tastes. And the relatively cheap cost of getting a film on Netflix is another trait associated with Longtails.

2. I would consider myself a "sportster" because most of my online activity involves looking at sports related things, whether its ESPN, NFL Network, sites of that nature I'm constantly looking at news in the Sports World. That also pertains to shopping, I'm always looking at sports paraphernalia constantly browsing sites with that sort of stuff. Dont' spend a much time browsing other sites, or spend it shopping online. Not and end to end commerce, nor devoted to good deals. But sometimes I feel like I linger into the surfer category because sometimes I like to browse random sites via stumbleupon.com and find interesting things on the web.